The October 2012 eCommerce survey found 35,218 sites in the Alexa Top 1 Million. This is a 4% increase since the February eCommerce survey.

Magento, with a 23% share of the market, is the leading eCommerce software platform. Equating to 8,087 sites, Magento has seen growth in every single edition since the survey began 2 years ago. It sees a 20% growth rate since the last survey in February alone.

Magento isn’t the only one. The popularity of Zen Cart continues to increase, up 12 percentage points to 4,451 sites. Both Magento and Zen Cart have released new versions since the last survey.

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